【ニュースde英語】４年前は大学生、今は数百万ドルのジュエリー会社経営する理由は？｜「aspire」はどんな意味？｜CNN

When Adina Kamkhatchi was in college, she had an eye for jewelry but not much of a budget.

“I couldn’t buy expensive jewelry and I also couldn’t find cheaper good quality jewelry that would last,” she says.
So she decided she’d try her hand at making her own.

At the time, she was a freshman at Brooklyn College and she only had classes two days a week. “I wanted to do something more. I consulted my mom, told her about it and she loved it,” says Adina, now 22.
With about $1,000 of her own savings, Adina bought materials — beads, pearls, stones, strips of leather, chains — from wholesalers and got to work at the kitchen table at her parents’ house.
She named her line Adina’s Jewels (after her grandmother with whom she shares a name). And once she built up enough inventory, she started selling it door-to-door. But about three months in, she realized she needed a better way to reach customers.
She approached the owner of a local swimwear store and asked if she could display her jewelry on one of its tables. The idea worked for a little while, but then sales tapered off. The swimwear business was too seasonal and, in the off-season, low foot traffic hurt her sales.
Her parents then suggested she try selling at the hair salon down the block. “It was perfect because hair salons always have customers,” she says. Sales took off — and remained consistent throughout the year.
Now, four years later, Adina’s Jewels is a profitable multimillion dollar revenue business that has drawn the attention of tens of thousands of followers on Instagram. The company has a store in Brooklyn, a web site selling more than 600 different items and a roster of celebrities, including Ariana Grande, Emily Ratajkowski and sisters Bella and Gigi Hadid, photographed wearing the jewelry.

（割愛）

“Be your own boss”
As Adina started to grow the business, her brother Mayer Kamkhatchi jumped in to help.
He was only 17 at the time, but he set up the company’s web site. “It was a lot of trial and error and learning stuff from YouTube,” says Mayer, who is now 20 and a senior at Baruch College, majoring in entrepreneurship.

（割愛）